Tallow
Art Direction, Packaging Design, Brand Photography, Website Design
The Assignment
Set. was commissioned to reimagine Tallow, bringing this centuries-old ingredient into a new light as a modern, high-end skincare product. The assignment was to create a visual world that felt grounded yet elevated—down to earth in its honesty, while luxurious in its execution. Through art direction, we defined a calm and elemental aesthetic that honored Tallow’s natural roots. Packaging design translated this ethos into refined, tactile objects that carried the weight of simplicity and elegance. Brand photography illuminated Tallow as both timeless and contemporary, capturing its quiet power in a high-end context. Finally, the website design wove these threads together into an immersive digital experience, positioning Tallow as a skincare ritual that is as authentic as it is sophisticated.
The Execution
In a refined collaboration, the Set. team brought Tallow’s natural ethos to life through a holistic creative direction. From sculpting the brand’s visual identity with art direction and packaging design to capturing its essence in evocative photography, every detail was considered to reflect Tallow’s quiet sophistication. The digital experience was seamlessly extended through a bespoke website design, offering an elegant and immersive platform that mirrors the brand’s values. This comprehensive approach established Tallwo not only as a product, but as a lifestyle rooted in authenticity and understated luxury.
Client:
Tallow
Founders Sara Muesa and Ari de Carvalho
Photographer:
Set. / Nikola Tomevski
AD, Styling, Graphic- & Webdesign:
Set. / Kajsa Quinterno
Styling assistant:
Sara Muesa
MUAH:
Kira Muesa
Studio:
Studio Kalevankatu